Magnum X Halsey

Magnum believes a day without pleasure is a day lost, and that everyone should be able to go after what brings them pleasure. Visionmill were asked by Golin to provide the technical support for the event announcing multi-platinum singer, songwriter & activist, Halsey, as its new Global Ambassador.

The #MagnumXHalsey collaboration aims to encourage everyone to proudly and boldly pursue whatever it is that brings them happiness. To launch the campaign, Halsey sat down with presenter Clara Amfo to talk about the collaboration and debut the campaign film shot by @LOLA MullenLowe to global media.

Visionmill provided the live links between Halsey (LA) and Clara (UK) and directed the flow of conversation.